What Three Words

Mongolia has decided to change their postal address system. The new system will be based on GPS.

But it will also use a service that maps GPS coordinates (difficult for humans to remember) to three random words (easy for humans to remember).

It is called “What Three Words” and has mapped the whole world with an accuracy of three by three meter squares.

It is to GPS what the domain name system was to the Internet. It makes it possible for people to remember GPS addresses.

What I don’t understand is why they insist on calling the White House “sulk.held.raves“. Couldn’t some smart person come up with a method of mapping the words “White House” to the White House” in their system?

Which would of course open the door to having desirable addresses in that system sell at a premium, just as desirable domain names sell at a premium.

Published by kflenz

Professor at Aoyama Gakuin University, Tokyo. Author of Lenz Blog (since 2003, lenzblog.com).

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