Desert Fox

Attribution for the picture: Wikimedia Commons


In my review of George Marshall’s book on global warming messaging, I noted that the usual symbol (polar bear) is actually not suited to the task, according to Marshall. I agree. Polar bears are great when you want people to think about a cool drink. They don’t make much sense on an emotional level if you want to talk about heat.

Marshall notes that, but does not try to show a better alternative. I didn’t either, at the time, but left that for later.

With this post, I propose the desert fox as a symbol.

I got to that choice by searching on Google with “desert cute animal”, for obvious reasons.

The picture above is from the relevant Wikipedia article, the section on keeping them as pets.

That’s good. You can’t keep a polar bear as a pet.

They are the world’s smallest canids, at a length of about 24 cm. That’s good, because people relate to dogs very well (another canid).

Their big ears are there for a reason. That reason is to dissipate heat. Another excellent fit for the “heat” narrative.

They are not only the smallest canids out there, but their ears look like a two bladed wind turbine. They do to me, at least. I may be somewhat unreasonable there.

They also don’t need to drink any water. Their¬†burrowing can cause the formation of dew,¬†and they can take the necessary liquid only from eating prey.

That’s good, since it is a nice symbol for drought, one of the unpleasant consequences of global warming.

I am not sure if this proposal will gain any traction. I for one will start out using it when talking about energy from the desert. As far as I know, the Desertec industrial initiative still has not adopted polar bears as an animal symbol, so there is an obvious void to be filled.

Published by kflenz

Professor at Aoyama Gakuin University, Tokyo. Author of Lenz Blog (since 2003,

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