One reason for writing this post is that this is the shortest headline ever here. I am amused by that fact.

Contrary what one might think at first glance, this is not the capital letter “O”. It is a circle.

Like in circle.com, a Bitcoin startup founded by Jeremy Allaire.

This post is not about what that company will do for the Bitcoin network. They have not released much on that.

It is just a bit of fun speculation why anyone would use the word “circle” for branding a Bitcoin company.

My guess: If you want to draw a picture of a bitcoin, how would you start?

Exactly. You would draw a circle. Then you would add some more elements that make it clear that this is supposed to show a bitcoin.

Most people dealing with circle.com will already know that they are about the Bitcoin network and individual bitcoins. So for them the first element (the circle) will be already enough.

It’s also fun to note that you can draw a circle with a single line. You need two lines to draw a cross, the symbol of Christianity.

I am not sure if the circle symbol will be recognized as meaning Bitcoin and bitcoin (the network and individual coins) as widely as the cross symbol is recognized for its religious meaning any time soon.

But I like the basic branding idea.

Published by kflenz

Professor at Aoyama Gakuin University, Tokyo. Author of Lenz Blog (since 2003, lenzblog.com).

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