Tesla’s latest press release points this out:
Tesla remains the only manufacturer with a perfect safety record of zero deaths or serious, permanent injuries ever. Including the Roadster, Tesla vehicles have now been on the road for almost six years in 31 countries with almost 200 million miles driven to date. Despite dozens of high speed collisions, the driver and passengers have always been protected. This is Tesla’s proudest achievement.
That’s an impressive record. But it is unlikely to stay intact for very long.
One reason is that there will be more Tesla cars sold in the future (at least that’s the plan). More cars means more collisions. Eventually, one of them will break that perfect record.
But it is still clear that the Tesla is a very safe car. It gets high scores in independent testing. From the press release:
Independent testing by the National Highway Traffic Safety Administration (NHTSA) awarded the Tesla Model S a 5 star safety rating overall and in every subcategory without exception. Of all vehicles tested, including every major make and model approved for sale in the United States, the Model S set a new record for the lowest likelihood of injury to occupants. While the Model S is a sedan, it also exceeded the safety score of all SUV’s and minivans.
There seems to be a different branding strategy involved, but right now it would probably be fair to say the “S” in Model S means “safe”.
Bonus Youtube video about handling in winter conditions: